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This is the third entry in my very slow series on customer development anti-patterns. Previous ones were on the novelty anti-pattern and the big name anti-pattern.
The meeting anti-pattern is the tendency to relegate every opportunity for customer discovery into a calendar block.
The narrative goes like this:
Enthusiastic founder (EF) meets a potential customer (PC) at an event
EF wants to adhere to customer development and sets up a discovery meeting
PC is happy to meet, but a bit…
