Last Saturday, we woke up to a surprising alert from Chartbeat, we had a new record for most active visitors on our site Yipit.
It turns out that CNN had run a two minute segment profiling Yipit. By Sunday, they had aired the segment four times and we easily had our best ever two-day stretch across all key metrics including user sign-ups.
Did we get it because we had raised money, crossed 100,000 users or hired an expensive PR firm? No. The…
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